What is SEO? And Why Does it Matter?

February 24, 2021 5:31 am


Search Engine Optimization is the method of enhancing the quantity and quality of site visitors to a particular website or a webpage by search engines. SEO targets free, inbound traffic rather than paid, direct traffic or sponsored traffic. In other words, SEO techniques aim at increasing the volume of hits, which are recorded in search engine results. This helps website owners to improve their positions in the rankings of major search engines such as Yahoo, Google, MSN and Ask, for example.

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SEO, when applying on-page, can bring about visible improvements in the visibility and ranking of your web site. On-page optimization methods include writing more unique and enticing content, including original and re-themed articles, press releases, blogs and forums. These methods also include the development of link networks, off-page optimization techniques like submission of meta tags and keywords to popular directories, submission of content to article directories and building inbound links from various popular social networking sites. Off-page optimization strategies also include posting keyword rich articles to article directories, participation in forums and posting links to various blog and forum sites. For help with SEO Belfast, visit Ryco Marketing

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The number and quality of inbound links that result in visits to your web pages to determine the rank of your web site. Therefore, links provided by natural sources, such as links found in forums and blogs and backlinks from related high-traffic websites can significantly improve your rank in the results. SEO also helps your site to rank high for key phrases and keywords used in your content. When your site is properly optimized, the links that you have provided will be picked up by the search engines and will help your site to rank high for those keywords.