Search engines are a common starting point when people look for information online. As a result, businesses that are found in search results are more visible to potential customers than those that aren’t. That’s why search engine optimisation, or SEO, is so important for small businesses.
SEO is the process of optimising a website to increase its visibility in search engine results pages (SERPs). It involves researching keywords that are relevant to your business and creating content that answers questions that those keywords represent. This can include blog posts, landing pages, videos, and other assets.
It’s also important to build links from high-quality sources that are related to your industry. This can be done by reaching out to local organisations, business associations, and suppliers to ask for a link. You can also join industry-specific directories to appear in searches and improve your rankings.
Getting your site on the first page of Google’s search results can significantly improve traffic, engagement, and revenue for your business. However, there are multiple strategies, whether you choose a monthly payable tool kit or a free keyword research platform, knowing where to begin is often the hard part. For advice from SEO Services Dublin, consider www.rycomarketing.ie/seo-services
In 2021, Google began prioritising user experience as a ranking factor, so it’s more important than ever to optimise your site to provide the best possible experience for searchers. This includes mobile-friendly websites, responsive design, and a focus on long-tail keywords that reflect the intent of a searcher.