The sales letters that you send out are direct mail aimed at convincing the recipient that your service or product is just what they need. Never underestimate your sales letters, as they are a great way of reaching potential customers when a salesman visit isn’t possible or available.
As time progresses, the power of the direct mail approach has waned slightly. People perceive letters in different ways now, so if you’re going to keep up the tradition, it’s important to make yours stand out from the crowd.
The average adult has an attention span of only 8 seconds! That means you’ve got to grab it quick and grab it good. In reality, you can’t expect your customer to read through one page, let alone any more than that. So, you need to imagine you’re in their position. To make your content easy and quick to digest, make use of headings and subheadings. To dispose of old letter templates and outdated customer information, consider Confidential Waste Disposal Swindon and visit https://www.printwaste.co.uk/confidential-shredding/confidential-shredding-swindon
You can make text stand out by using different font sizes, different sentence lengths and even different colours. This helps guide your reader through the important information and to a natural conclusion at the bottom of the page. Without these visual cues, chances are your recipient will never bother to read the entire content.
Too much text is an immediate turn off to most people. This is why it’s important to boost your interest levels by interspersing text with visually attractive graphics. These can encompass the most important aspects of your message that you don’t want your reader to miss.