The Obsession With Calvin Klein Menswear

July 5, 2021 1:46 pm

Category:

The Calvin Klein menswear line has a long history and has achieved great status amongst both men and women, due largely in part to their ‘unisex’ appeal. Unlike other clothing lines that cater for male and female shoppers alike, Calvin Klein Menswear offers its customers a much larger range of products that are suitable for all ages. This has been a major selling point for the brand since its inception, and it is one of the reasons why they have such a loyal customer base. You can see a huge range at EJ Menswear.

Image credit

The obsession with this particular brand can be explained partly in the company’s background. As was the case with most American fashion companies during the later part of the twentieth century, American consumers tended to favour fashions that were imported from Europe, and Calvin Klein was no exception but about to reverse things. They saw the authentic Italian designer attire as something that was far more up to date than anything that America or the rest of Europe had to offer. However the designs from Calvin were so good this led to an overall obsession with the Klein designs on the labels. This bucked the Italian trend.

Image credit

As the first year of the new century approached, the Calvin Klein menswear brand was enjoying unprecedented success, in large part thanks to the obsessive attention that the brand was receiving from its target audience.