AI sometimes feels like it’s taking over the world. Everywhere you look are digitally-created images, repetitive sentence structure and a continuous sense of deja-vu.
When faced with a never-ending stream of AI-produced content, human-written web content can help you to connect with and understand your customers, making it increasingly valuable for businesses.
Building a website
Almost all website-building platforms now offer an AI function that helps you to develop a background colour palette, structures each page and even suggests appropriate text for each element. The danger of allowing AI to build your website though is that it will not accurately reflect your business and your values.
As every good web designer Exeter will tell you, a website is often your first opportunity to begin a relationship with potential customers and if your customers find your website boring, samey or lacking human perspective, you will lose them before you have the opportunity to showcase your experience and wares.
How human-written content changes things
There is of course nothing wrong with a web designer Exeter using AI to help structure your site. But when it comes to speaking to your audience through text, you really need the human touch.
Human-written text has a feel that AI cannot replicate and customers intuitively know the difference. So if you are building a new website for your business or updating an existing one, make sure to embrace the benefits of human-written text, speaking to your audience as you would on the phone or in person and you will reap the benefits.