Whether you’re building a virtual portfolio or launching an online store, the quality of your website has an impact on user experience and brand credibility. That’s why custom design is always better than using a template.
The truth is that template-based websites have a number of limitations that prevent them from being effective, particularly when it comes to building a site that effectively differentiates your brand or communicates a powerful value proposition. For example, a well-known template may be used by multiple businesses and result in each site having the same layout. This kind of inconsistency dilutes your brand’s identity and can make it difficult to build credibility. For advice from a Web Design Edinburgh agency, visit a site like www.design-hero.com/web-design/local-web-agency/edinburgh
In addition, a template may have extra features that you don’t need and can cause issues with future functionality changes. This can be a big problem for small businesses that have a content marketing strategy and want to expand their site over time. For example, if you use a content management system that requires a specific framework or style to function properly, adding new pages without re-programming the entire site can be frustrating if the existing code isn’t compatible with the latest version of your CMS.
With the advent of low- and no-code development platforms and template-based website solutions, some people with limited coding knowledge have been able to create sites themselves. However, it’s important to understand that these tools are designed for the masses and don’t take into account best practices in web design and user experience. For a high-quality website that will serve as a valuable marketing asset for your business, you’ll need to consider working with a professional web designer.